For over 27 years, we have advocated feeding raw meat alongside our dry kibble to your pets. Why is this? The reason is twofold: first and foremost, it's what’s healthiest for your dog or cat. Take a moment to think about this. Domesticated dogs and cats are carnivorous animals, closely related to wolves and wild felines. Do lions gather different ingredients, send them to a factory, and cook their food? No, they hunt and eat their meat raw—so why should dogs or cats be any different?

Adding raw meat to your pet's diet can have a positive, long-lasting effect on their health, fur coat, and overall vitality. Just ask the thousands of customers whose pets continually outlive their breed's life expectancy.

Many people believe feeding raw meat is a no-no. Look online, and you’ll see plenty of articles saying so. However, these concerns often relate to the handling of raw meat by humans, not the consumption by dogs or cats—often fueled by studies sponsored by dog food manufacturers. What a surprise!

The second reason we encourage incorporating raw meat into your pet's diet is that it can make your kibble last longer! When adding raw meat, remember to adjust the overall quantity of food you feed your pet. This means reducing the amount of kibble to balance the addition of raw meat, not simply adding raw meat on top of their existing meal. By supplementing this way, your bag of kibble will last much longer, and your pet will enjoy a more nutritious and satisfying diet, leading to a happier and healthier life.